Sustainability

At googi googi, we're not just about apparel —we're about fashion with sustainability at heart. Understanding the significant impact the fashion industry has on our planet drives us to do better, every day. Did you know an astonishing 85% of textiles end up in landfills, and shockingly, many items are discarded without ever being worn? This is a reality we're committed to changing.

Embracing Sustainability at Every Step

In our journey towards sustainability, we've chosen a path less traveled but more impactful. By partnering with on-demand suppliers, googi googi ensures that we only produce what you order, at one of our partner's locations which is of the nearest location to where you at. This mindful approach helps us significantly reduce textile waste and the environmental footprint, stepping away from the industry's overproduction norm. Our partner's industry-leading manufacturing technology not only minimizes wastewaters but also operates on lower energy, setting new standards for eco-conscious production.

Crafted Just for You - Statement about Fulfilment Lead Time

Each product you see in our catalog begins its journey to you only after your order is placed — which means we produce it specifically for you, ensuring that we're producing responsibly. This approach implies our products sold in EU are created and sent from within Europe. This practice significantly reduces carbon emissions from long-distance transportation. 

Though it takes a bit longer time for us to create and send out the product, having each order made-to-order allows us to avoid overproduction. This way we get to take care of you and the planet we all share. We believe it's a small price to pay for a healthier planet. You can check out our delivery times in our Shipping Policy.

Eco-friendly Materials, Ethical Practices

At googi googi, we believe sustainability is multifaceted. Our eco-friendly collection features items composed of organic cotton or recycled materials. Our suppliers adhere strictly to certifications such as GOTS or OCS for organic content, and GRS or RCS for recycled content, ensuring our products meet the highest standards of sustainability.

Our commitment to quality and the environment extends to the very threads we use. Our embroidery threads are Oeko-Tex™ certified, assuring they're safe for all, and they leave a lighter touch on the planet compared to traditional printing methods.

Our suppliers rigorously adhere to ethical workplace practices, ensuring that all operations are conducted with the highest standards of fairness, respect, and dignity for every employee. This commitment extends to all aspects of their operations, from sustainable sourcing and environmental responsibility to the promotion of health and safety in the workplace, which is in line with googi googi's commitment to social responsibility and ethical conduct throughout the supply chain.

Responsibly Packaged

We've rethought packaging, choosing post-consumer recycled (PCR) materials for all apparel products. Our outer mailers contain at least 70% PCR, and our inner bags for multi-item shipments consist of at least 30% PCR. PCR packaging is made from everyday items, like used plastic bags and bottles. This material protects your order just as well as regular plastic bags, while opting for PCR over virgin plastics is a step towards mitigating plastic's impact on our world.

At googi googi, every choice we make is with the planet and its inhabitants in mind. From how we produce our clothing to the materials we use and how we package them, every step is taken consciously, and we’re continuously working toward greener production and fulfilment. We invite you to join us on this journey towards a more sustainable future, where fashion is kind to the planet.