Our Story

baby birds singing ''googi googi'' in the bird nest

About Us

Where Fashion Meets Purpose

Welcome to googi googi—a brand born from a love for birds and a mission to inspire. Our apparel is more than just clothing—it’s a statement of positivity and conservation.

Our Story

At googi googi, we believe birds do more than brighten our skies—they inspire us to live with purpose. Every bird carries a unique essence, and our designs capture that spirit, encouraging you to embrace positivity while protecting nature.

We are a small, family-run brand based in the Netherlands, dedicated to creating stylish, sustainable apparel that makes a tangible impact. Our mission is twofold:

  • Inspiring positive living through meaningful designs.
  • Supporting bird conservation to protect our planet’s biodiversity.

Why "googi googi"?

The name "googi googi" represents the first song of a newborn bird—a melody that symbolizes life, freedom, and hope. But many bird species face extinction due to habitat loss, climate change, and pollution. Our brand exists to ensure these songs never fade.

Birds: A Symbol of Positivity and Inspiration

At googi googi, birds are more than just beautiful creatures—they are symbols of the values we embrace in life. Each bird carries a unique essence that reflects a positive trait, making our designs more than fashion—they’re a statement of who you are.

For example:

  • The Snowy Owl embodies wisdom, reminding us to stay wise in our decisions.
  • The Atlantic Puffin represents adventure, inspiring us to stay adventurous and seek new experiences.
  • The Scarlet Macaw radiates confidence, encouraging us to stay confident in who we are.
  • The King Penguin symbolizes loyalty, teaching us to stay loyal to our loved ones.

Each of our 13 bird designs represents a meaningful, positive trait, allowing you to choose the one that resonates most with you. Whether you seek strength, creativity, kindness, or resilience, there’s a googi googi design that reflects your values.

Wear what inspires you. Protect what matters.

Our Products

We take pride in our eco-friendly, high-quality apparel, featuring custom-designed bird illustrations. Each piece is made to order—minimizing waste while maximizing impact.

Sustainability & Ethical Practices

We ensure that every order is:

  • Eco-conscious – using sustainable materials & ethical production.
  • Fairly made – partnering with responsible global suppliers.
  • Low-impact – shipped from the closest fulfillment center to reduce emissions.

How We Make a Difference

  • 10% of net profits go to bird conservation organizations worldwide.
  • Our goal is to expand direct conservation efforts and partner with initiatives that protect endangered species.
  • With your support, we are building a community of action and awareness.

Join the Movement

Every purchase is more than just a piece of clothing—it’s a step toward a brighter, more meaningful world.

Wear your values. Spread the message. Make an impact.

💌 Get in Touch → help@googigoogi.com

Thank You for Being Part of This Journey!

Together, we're not just saving birds—we’re creating a future filled with inspiration, sustainability, and purpose.